Kale Blog

    The Importance of Knowing the Customer: Big Data vs Smart Data

    Por: Núria Emilio | Jul 29, 2021 9:00:00 AM

    Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits?

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    What Is an Insight? Business Insights and Insight Marketing

    Por: Núria Emilio | Jul 22, 2021 10:00:00 AM

    The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

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    Data-Driven Marketing: How to Accelerate Business Through Data?

    Por: Núria Emilio | Jul 16, 2021 9:59:16 AM

    Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.

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    Customer Segmentation: How To Segment Customers?

    Por: Núria Emilio | Jul 8, 2021 11:08:29 AM

    As companies move towards customer-centric business strategies, knowing the customer becomes one of the top priorities for companies. Customer segmentation is at the heart of the knowledge-gaining process. In this article we explore customer segmentation and explain how to segment customers.

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    Garbage In, Garbage Out & How to Avoid It: Data-Driven Transformation

    Por: Núria Emilio | Jul 1, 2021 11:14:00 AM

    By now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.

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    Customer Experience: Beyond Technology and Data

    Por: Núria Emilio | Jun 17, 2021 10:29:03 AM

    Customer experience is increasingly becoming the core of business strategies. Technology, data and predictive analytics are increasingly facilitating the ability to satisfy customers through innovative experiences. However, the premise of customer experience is much simpler and philosophical than it may appear.

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    Customer Strategy & Business Activation: A Priority for Companies

    Por: Núria Emilio | Jun 10, 2021 10:15:00 AM

    Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must. 

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    6 Reasons Why Customer Experience Is Important and 7 Keys to Improve It

    Por: Núria Emilio | Jun 3, 2021 10:42:38 AM

    The customer has become the epicentre of business strategies. In addition to offering good products and services, companies are increasingly concerned about offering satisfactory experiences to their customers. Taking care of the customer experience is nowadays one of the key points for any business. In this article, we talk about customer experience and why it is essential!

     

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    Customer Intelligence & Analytics: The Foundation of Business Strategies

    Por: Núria Emilio | May 27, 2021 11:28:42 AM

    Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.

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    What Can a Single Customer View Do for E-Commerce Companies?

    Por: Núria Emilio | May 20, 2021 10:30:00 AM

    Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data[...]

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