In 2023, the consumer landscape and customer behavior has changed dramatically. What should companies do to adapt to the new ecosystem? We review the top 10 marketing and customer behavior trends that companies need to consider.Leer más
What Is an Attribution Model and How to Use It in Digital Marketing?
Attribution models are an essential tool for understanding which marketing efforts are working best for a company as well as for identifying areas for improvement. This article explores what an attribution model is, what types of attribution models exist and how they can be used in digital marketing.Leer más
What Is a Customer Success Strategy (CS) And How Can It Help You?
The development of a Customer Success (CS) strategy leads to increased customer satisfaction and contributes to the long-term growth and profitability of a company. However, the transition involved in developing a customer success strategy can be challenging and requires a strategic vision that removes internal barriers and fosters collaboration at all levels of the organisation.Leer más
How to Use ChatGPT to Improve Customer Service?
ChatGPT's new features have caught the attention of customer relationship management and customer experience managers. In this article we discuss what CX leaders need to know about ChatGPT and explain how they can use it to improve their customer service.Leer más
Analysis of the Customer Base to Be Customer Centric
A new book, "The Customer-Base Audit: The First Step on the Journey to Customer Centricity", explains why customer-centric companies are not leveraging customer data while exploring the inefficiencies of traditional customer segmentations. We discuss the 8 main insights on customer base analytics in a customer-centric environment.
Why Should All B2B Companies Be Customer-Obsessed?
More and more business leaders realise the importance of becoming customer-obsessed to achieve success in the B2B business world. That is, putting the customer at the centre of all business decisions and actions to unlock the path to innovation.Leer más
What Are the Steps Involved in Conducting Market Research?
As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.Leer más
Smart Data Marketing: Transform Your Data Into Better Results
As companies move towards a stage of maturity in terms of harnessing customer data, Big Data strategies are giving way to Smart Data strategies. In marketing, gathering useful data that answers the right questions is the key to better marketing resultsLeer más
How Will the Customer Experience (CX) Be In 2023?
Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.Leer más
How to Attract and Retain Customers: A Guide for Businesses
When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers.Leer más