Kale Blog

Being customer-centric is on trend. 68% of U.S. business leaders consider customer-centricity to be the most important business strategy for the future. But which companies are really customer-centric? Take a look at the top 10 examples of customer-centric companies.

Nowadays, knowing the customer is one of companies' major concerns. However, many corporations make the mistake of thinking that they need a lot of data to know their customers a lot, which is usually not true.

Would you like to create relevant content and campaigns for each of your customers and generate more engagement? Defining your Buyer Personas is the first step!

The development of customer loyalty strategies is one of the most profitable customer-centric techniques in business. However, building customer loyalty is not an easy task, especially in a context of supply growth. We discuss the top 10 best strategies for building customer loyalty.

Data alone does not generate intelligence. For data to promote better decision making and the development of more effective customer strategies, it is necessary to transform it into insights. We explain what a customer insight is and the standards that define it.

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

Using a customer experience measurement tool can help us improve the experience we offer our customers, increase our retention rate, attract more customers and, ultimately, increase sales. What should we do after measuring our customer experience?

Customer experience is one of the most important business strategies of our time. In order to offer an optimal customer experience, companies need metrics and tools to help them measure and quantify the customer experience they offer their clients. In this article we explain what the most common CX metrics —NPS, CSAT and CES— are, what they are used for and what are their differences. 

For some time now experts have been announcing a marketing revolution, especially in digital marketing. But what will this revolution be like? What are the marketing concepts of the future? We explore the principles of the new digital marketing through 8 quotes from experts.

Artificial intelligence is one of the most widely used technologies to improve business processes. Beyond automation and predictive analytics, more and more organisations are using artificial intelligence to improve the customer experience. Here are 10 ways in which artificial intelligence can be applied to achieve more satisfied customers.