Kale Blog

As companies move towards a stage of maturity in terms of harnessing customer data, Big Data strategies are giving way to Smart Data strategies. In marketing, gathering useful data that answers the right questions is the key to better marketing results

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers.

Cross-selling and up-selling are amongst the sales strategies that provide better results in the shortest time, since they increase the revenue each of our customers provides us and the average value per ticket. Both are especially used by retail companies, but can be implemented by any type of business.  Let's talk about cross-selling and up-selling. 

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

In order to meet our customers' needs, it is essential to develop concrete strategies for each stage of the life cycle. Targeting the customer according to the moment they are at provides better results.

According to a new report, social media is already one of the communication channels with the highest return on investment for companies. However, constant updates and the emergence of new social networks force companies to rethink their social media strategy from time to time. We explore the 24 most important social media trends for 2023.

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric. 

Reviews play a major role for e-commerce companies. In fact, it is one of the factors that most influences consumers' purchasing decisions in the digital environment. However, getting reviews is not easy. 

A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption.