Kale Blog

How Can a Business Manager Make Their Company Customer-Centric?

Por: Núria Emilio | Aug 4, 2022 11:00:00 AM

Placing the customer at the center of business decisions has become a priority for business managers. However, adopting a customer-centric perspective means transformin the organization completely. Let's take a look at the factors we should consider to make our company  customer-centric.

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What Is Inbound Marketing? The Keys to Apply Inbound Marketing

Por: Núria Emilio | Jul 28, 2022 10:30:00 AM

Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing

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The Value of Data for E-commerce Companies

Por: Núria Emilio | Jul 21, 2022 10:00:00 AM

Experts have been repeating that "data is the new oil" for more than ten years now and while the mantra was already true ten years ago, it is now more so than ever, especially for e-commerce companies. 

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It All Starts With Market Research

Por: Núria Emilio | Jul 14, 2022 11:36:28 AM

Before launching a new product or service on the market we must understand who the product is aimed at, what problems it solves and who will find it beneficial. The same goes for a communication campaign or a new business strategy. In the end, all initiatives lead us to the same start: market research.

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Top 6 Most Important Customer Experience (CX) Trends of 2022

Por: Núria Emilio | Jul 7, 2022 9:13:15 AM

As customer expectations evolve, so do the trends on customer experience and the customer care offered by companies. We explore the 6 most important customer service and customer experience trends of 2022.

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8 Smart Ways You Can Use Customer Reviews

Por: Núria Emilio | Jun 16, 2022 10:49:12 AM

Customer feedback has taken on a new level of relevance and companies are already exploiting it as part of their brand image. How can we use customer opinions to our advantage? Discover 8 ways you can make use of customer reviews

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What Is Content Marketing and Why Are Companies So Into It?

Por: Núria Emilio | Jun 9, 2022 10:00:00 AM

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

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Top 5 Customer-Centric Insights

Por: Núria Emilio | Jun 2, 2022 10:13:26 AM

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

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What Is Lead Scoring and How Is It Different From Customer Scoring?

Por: Núria Emilio | May 26, 2022 10:17:08 AM

Lead scoring and customer scoring are essential in marketing and sales. Both are key strategies for accelerating the customer journey through the conversion funnel. This article explores what lead scoring is, what it is for, the key concepts and how it differs from customer scoring

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The Consequences of Irrelevant Content in Online Marketing

Por: Núria Emilio | May 19, 2022 10:00:00 AM

Digital marketing is everywhere. Pretty much all brands have an online presence and, consequently, a defined digital marketing strategy. However, a recent study reveals that sending irrelevant content to clients has terrible consequences and is one of the main reasons why customers abandon their relationship with a brand

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