Kale Blog

Analysis of the Customer Base to Be Customer Centric

Por: Núria Emilio | Mar 16, 2023 11:40:22 AM

A new book, "The Customer-Base Audit: The First Step on the Journey to Customer Centricity", explains why customer-centric companies are not leveraging customer data while exploring the inefficiencies of traditional customer segmentations. We discuss the 8 main insights on customer base analytics in a customer-centric environment.


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Why Should All B2B Companies Be Customer-Obsessed?

Por: Núria Emilio | Feb 23, 2023 11:24:46 AM

More and more business leaders realise the importance of becoming customer-obsessed to achieve success in the B2B business world. That is, putting the customer at the centre of all business decisions and actions to unlock the path to innovation.

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What Are the Steps Involved in Conducting Market Research?

Por: Núria Emilio | Feb 16, 2023 11:20:19 AM

As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.

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Smart Data Marketing: Transform Your Data Into Better Results

Por: Núria Emilio | Feb 2, 2023 10:30:00 AM

As companies move towards a stage of maturity in terms of harnessing customer data, Big Data strategies are giving way to Smart Data strategies. In marketing, gathering useful data that answers the right questions is the key to better marketing results

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How Will the Customer Experience (CX) Be In 2023?

Por: Núria Emilio | Jan 24, 2023 11:49:45 AM

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

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How to Attract and Retain Customers: A Guide for Businesses

Por: Núria Emilio | Jan 5, 2023 10:30:00 AM

When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers.

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How to Do Cross-Selling and Up-Selling to Increase Your Sales

Por: Núria Emilio | Dec 29, 2022 10:00:00 AM

Cross-selling and up-selling are amongst the sales strategies that provide better results in the shortest time, since they increase the revenue each of our customers provides us and the average value per ticket. Both are especially used by retail companies, but can be implemented by any type of business.  Let's talk about cross-selling and up-selling

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10 Marketing and Sales KPIs You Need Know and How to Calculate Them

Por: Núria Emilio | Dec 22, 2022 11:15:32 AM

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

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Customer Life Cycle: The Right Person at the Right Time

Por: Núria Emilio | Dec 15, 2022 10:35:13 AM

In order to meet our customers' needs, it is essential to develop concrete strategies for each stage of the life cycle. Targeting the customer according to the moment they are at provides better results.

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The 24 Essential Social Media Trends for 2023

Por: Núria Emilio | Dec 1, 2022 12:12:50 PM

According to a new report, social media is already one of the communication channels with the highest return on investment for companies. However, constant updates and the emergence of new social networks force companies to rethink their social media strategy from time to time. We explore the 24 most important social media trends for 2023.

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