Kale Blog

Top Marketing Challenges in 2021

Por: Núria Emilio | Feb 24, 2022 10:55:01 AM

According to a new research, measuring and reporting return on investment (ROI) has been the biggest challenge marketers have faced in 2021. Marketing professionals also complain about the lack of insights they have on their clients' customer journey. We review the top marketing challenges in 2021 and how to solve them.

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Build Customer Trust With Market Research

Por: Núria Emilio | Feb 18, 2022 10:23:18 AM

As international data protection regulations tighten and citizens' concern about privacy in the digital world increase, companies need to build customer strategies based on trust. Market research can help strengthen this trust. Here's how.

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5 Ways Technology Will Revolutionise Marketing in the Future

Por: Núria Emilio | Feb 10, 2022 10:20:26 AM

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.

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What Is Market Research and Why Shouldn't You Skip It?

Por: Núria Emilio | Feb 3, 2022 9:41:39 AM

Although companies no longer question the value of information in making intelligent decisions, market research is still one of the least valued knowledge gathering techniques. However, not carrying out a market research can lead to unexpected results. We explain what market research is and why companies should not skip it.

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How to Define Your Customer Segments in Business in 6 Steps?

Por: Núria Emilio | Jan 20, 2022 10:58:57 AM

Customer segmentation has become a fundamental task for businesses. Not only is it crucial for understanding customers in depth, but it is also essential for identifying our market segments, optimising the customer experience and creating personalised content.  However, defining a customer segment can be complex, especially for newer companies or those unfamiliar with working with data. Find out [...]

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3 Ways to Create a Personalised Customer Experience With a CDP

Por: Núria Emilio | Jan 13, 2022 11:34:37 AM

A Customer Data Platform (CDP) is an essential technology for building personalised and effective customer experiences. We explain how a CDP can help you build more satisfying, relevant and personal customer experiences and show you 3 ways you can personalise the customer experience using a CDP.

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What Is a Customer Data Platform (CDP) And Why Do You Need One to Be Customer-Centric?

Por: Núria Emilio | Jan 7, 2022 10:54:47 AM

In a context where more and more organisations are striving to be customer-centric and where customer expectations are constantly increasing, Customer Data Platform (CDP) has become an essential tool to carry out the transformation process, as well as to meet clients' new needs. 

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5 Essential Customer-Centric Posts of 2021

Por: Núria Emilio | Dec 30, 2021 10:46:03 AM

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

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10 Questions We Must Ask Before Launching a Product or Service

Por: Núria Emilio | Dec 23, 2021 10:28:54 AM

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

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Top 10 Email Marketing Examples of 2021

Por: Núria Emilio | Dec 16, 2021 11:13:10 AM

One of the most effective ways to carry out marketing campaigns is through email. Email marketing is a trend that has been around for years and is not likely to disappear in the near future, as it continues to bring great results to many companies. We list the top 10 examples of successful email marketing campaigns of 2021.

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