Kale Blog

The 5 Reasons Why Companies Want to Be Customer-Centric

Por: Núria Emilio | Nov 24, 2022 3:40:45 PM

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric

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The Importance of Reviews in E-commerce

Por: Núria Emilio | Nov 17, 2022 10:30:00 AM

Reviews play a major role for e-commerce companies. In fact, it is one of the factors that most influences consumers' purchasing decisions in the digital environment. However, getting reviews is not easy. 

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The Impact of the New Eco-Friendly Consumer

Por: Núria Emilio | Nov 3, 2022 2:14:32 PM

A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption.

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The 10 Best Real Marketing Automation Examples

Por: Núria Emilio | Oct 27, 2022 10:15:24 AM

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate

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Improve the Customer Experience Following This 10 Steps

Por: Núria Emilio | Oct 20, 2022 10:30:37 AM

If you still don't have a defined plan to improve the customer experience offered by your company, you are already late. Nowadays, having a well-defined and actionable strategy to improve the customer experience is essential for any company. Stop waiting! It's time to improve your customer experience

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How Technology Is Changing Market Reserach

Por: Núria Emilio | Oct 13, 2022 10:32:55 AM

Technological advances are transforming most processes, also when it comes to obtaining information. Market research is no exception. We talk about how technology and digitization are changing and democratizing market research and increasing its value

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CMO: Learn How to Exploit the Capabilities of Your Martech Tools

Por: Núria Emilio | Oct 6, 2022 10:00:00 AM

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

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Top 6 Examples of Omnichannel Customer Experiences

Por: Núria Emilio | Sep 29, 2022 10:30:00 AM

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences

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Differences Between Multichannel and Omnichannel Customer Experience

Por: Núria Emilio | Sep 22, 2022 12:29:03 PM

A few years ago all companies wanted to offer multichannel customer experiences. However, time and the pace of technological and social advances have caused companies to go from multichannel to omnichannel. Discover the differences between a multichannel customer experience and an omnichannel customer experience.

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The 9 Greatest Digital Marketing Challenges of 2022

Por: Núria Emilio | Sep 15, 2022 11:02:20 AM

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

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