Kale Blog

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric. 

Reviews play a major role for e-commerce companies. In fact, it is one of the factors that most influences consumers' purchasing decisions in the digital environment. However, getting reviews is not easy. 

A new type of customer is transforming the market. With social concern for the environment on the rise, customers are paying more and more attention to the environmental impact of their purchasing decisions. We discuss the impact of the new eco-friendly consumer and the rise of sustainable consumption.

Marketing automation is everywhere. Automating recurring marketing tasks allows marketers to focus on what's really important. Don't miss these 10 real examples of marketing automation and find out which marketing tasks you should automate. 

If you still don't have a defined plan to improve the customer experience offered by your company, you are already late. Nowadays, having a well-defined and actionable strategy to improve the customer experience is essential for any company. Stop waiting! It's time to improve your customer experience. 

Technological advances are transforming most processes, also when it comes to obtaining information. Market research is no exception. We talk about how technology and digitization are changing and democratizing market research and increasing its value. 

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences. 

A few years ago all companies wanted to offer multichannel customer experiences. However, time and the pace of technological and social advances have caused companies to go from multichannel to omnichannel. Discover the differences between a multichannel customer experience and an omnichannel customer experience.

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]