Kale Blog

    Customer Segmentation: How To Segment Customers?

    Por: Núria Emilio | Jul 8, 2021 11:08:29 AM

    As companies move towards customer-centric business strategies, knowing the customer becomes one of the top priorities for companies. Customer segmentation is at the heart of the knowledge-gaining process. In this article we explore customer segmentation and explain how to segment customers.

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    Garbage In, Garbage Out & How to Avoid It: Data-Driven Transformation

    Por: Núria Emilio | Jul 1, 2021 11:14:00 AM

    By now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.

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    Customer Experience: Beyond Technology and Data

    Por: Núria Emilio | Jun 17, 2021 10:29:03 AM

    Customer experience is increasingly becoming the core of business strategies. Technology, data and predictive analytics are increasingly facilitating the ability to satisfy customers through innovative experiences. However, the premise of customer experience is much simpler and philosophical than it may appear.

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    Customer Strategy & Business Activation: A Priority for Companies

    Por: Núria Emilio | Jun 10, 2021 10:15:00 AM

    Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must. 

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    6 Reasons Why Customer Experience Is Important and 7 Keys to Improve It

    Por: Núria Emilio | Jun 3, 2021 10:42:38 AM

    The customer has become the epicentre of business strategies. In addition to offering good products and services, companies are increasingly concerned about offering satisfactory experiences to their customers. Taking care of the customer experience is nowadays one of the key points for any business. In this article, we talk about customer experience and why it is essential!

     

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    Customer Intelligence & Analytics: The Foundation of Business Strategies

    Por: Núria Emilio | May 27, 2021 11:28:42 AM

    Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.

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    What Can a Single Customer View Do for E-Commerce Companies?

    Por: Núria Emilio | May 20, 2021 10:30:00 AM

    Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data[...]

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    Buyer Persona in the Era of Digital Marketing

    Por: Núria Emilio | May 6, 2021 11:05:00 AM

    Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services as has been done in advertising,[...]

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    We Are Kale: The Story of an Unstoppable Idea

    Por: Núria Emilio | Apr 29, 2021 10:58:18 AM

    How did Kale come about, why, what for and for whom was it created? We give a brief description of Kale's origin and the reasons that have driven us to think differently in order to help brands grow. It all starts with a revolutionary idea and continues with you, the customers.

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    Welcome to Kale!

    Por: Núria Emilio | Apr 22, 2021 10:12:50 AM

    Kale is Bismart's new project which has born with the desire to use data analysis and a customer-centric approach to offer answers to the data-driven necessities of sales and marketing professionals.

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    ¿Hablamos?