Kale Blog

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences. 

A few years ago all companies wanted to offer multichannel customer experiences. However, time and the pace of technological and social advances have caused companies to go from multichannel to omnichannel. Discover the differences between a multichannel customer experience and an omnichannel customer experience.

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

New research on the metaverse suggests that the new ecosystem will transform purchasing processes and the role of the consumer in the near future. Let's take a look at the role of companies and customers in the metaverse.

Digitalization has transformed consumer habits and, consequently, the work of companies' sales teams. Today, a large part of the purchasing process takes place in the digital environment. As a result, companies need to invest in technologies specifically designed to optimize sales. We talk about Salestech and the key technologies in the industry.

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company. 

Placing the customer at the center of business decisions has become a priority for business managers. However, adopting a customer-centric perspective means transformin the organization completely. Let's take a look at the factors we should consider to make our company  customer-centric.

Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing. 

Experts have been repeating that "data is the new oil" for more than ten years now and while the mantra was already true ten years ago, it is now more so than ever, especially for e-commerce companies.