Kale Blog

    The Importance of Knowing the Customer: Big Data vs Smart Data

    Por: Núria Emilio | Jul 29, 2021 9:00:00 AM

    Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits?

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    Welcome to Kale!

    Por: Núria Emilio | Apr 22, 2021 10:12:50 AM

    Kale is Bismart's new project which has born with the desire to use data analysis and a customer-centric approach to offer answers to the data-driven necessities of sales and marketing professionals.

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    ¿Hablamos?