Kale Blog

    What Can a Single Customer View Do for E-Commerce Companies?

    Por: Núria Emilio | May 20, 2021 10:30:00 AM

    Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data[...]

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    Buyer Persona in the Era of Digital Marketing

    Por: Núria Emilio | May 6, 2021 11:05:00 AM

    Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services as has been done in advertising,[...]

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