Kale Blog

10 Questions We Must Ask Before Launching a Product or Service

Por: Núria Emilio | Dec 23, 2021 10:28:54 AM

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

Leer más

What Is Customer Scoring and How Does It Work?

Por: Núria Emilio | Aug 26, 2021 9:15:00 AM

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

Leer más

¿Hablamos?