Kale Blog

Top 10 Examples of Customer-Centric Companies

Por: Núria Emilio | May 12, 2022 11:18:06 AM

Being customer-centric is on trend. 68% of U.S. business leaders consider customer-centricity to be the most important business strategy for the future. But which companies are really customer-centric? Take a look at the top 10 examples of customer-centric companies.

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What Is a Customer Data Platform (CDP) And Why Do You Need One to Be Customer-Centric?

Por: Núria Emilio | Jan 7, 2022 10:54:47 AM

In a context where more and more organisations are striving to be customer-centric and where customer expectations are constantly increasing, Customer Data Platform (CDP) has become an essential tool to carry out the transformation process, as well as to meet clients' new needs. 

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5 Essential Customer-Centric Posts of 2021

Por: Núria Emilio | Dec 30, 2021 10:46:03 AM

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

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10 Questions We Must Ask Before Launching a Product or Service

Por: Núria Emilio | Dec 23, 2021 10:28:54 AM

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

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6 Essential Tools to Better Understand Your Customers

Por: Núria Emilio | Nov 11, 2021 10:15:00 AM

In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better

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Marketing Intelligence: What Is It and How to Apply It?

Por: Núria Emilio | Oct 14, 2021 9:49:08 AM

Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

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What Will the Customer Experience (CX) Of the Future Be Like?

Por: Núria Emilio | Sep 30, 2021 10:30:33 AM

Customer experience is one of the most relevant trends of the moment. Numerous studies such as the one by B2B International rank it as the preferred strategy for companies' marketing teams. Like all booming systems, it is constantly evolving and organisations must start to consider what the customer experience of the future will be like and what they must do to avoid being late to CX's new era. 

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Top 10 Habits of Customer-Centric Companies According to Gartner

Por: Núria Emilio | Aug 19, 2021 10:00:00 AM

More and more organisations are transforming their business logic towards customer-centricity. However, there are still many companies that want to embrace the process, but don't know how to do so. We present the top 10 habits of customer-centric companies according to Gartner.

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Customer Centricity: What Does Being Customer-Centric Company Mean?

Por: Núria Emilio | Aug 12, 2021 10:00:00 AM

More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

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The Importance of Knowing the Customer: Big Data vs Smart Data

Por: Núria Emilio | Jul 29, 2021 9:00:00 AM

Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits?

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