Kale Blog

More and more business leaders realise the importance of becoming customer-obsessed to achieve success in the B2B business world. That is, putting the customer at the centre of all business decisions and actions to unlock the path to innovation.

The vast majority of companies want to move towards a customer-centric perspective in order to get closer to their customers and better meet their needs. However, being a customer-centric company goes beyond theory. In this article you will find the keys to being customer-centric and the 5 reasons why most organizations want to be customer-centric. 

New research on the metaverse suggests that the new ecosystem will transform purchasing processes and the role of the consumer in the near future. Let's take a look at the role of companies and customers in the metaverse.

Placing the customer at the center of business decisions has become a priority for business managers. However, adopting a customer-centric perspective means transformin the organization completely. Let's take a look at the factors we should consider to make our company  customer-centric.

As customer expectations evolve, so do the trends on customer experience and the customer care offered by companies. We explore the 6 most important customer service and customer experience trends of 2022.

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

Being customer-centric is on trend. 68% of U.S. business leaders consider customer-centricity to be the most important business strategy for the future. But which companies are really customer-centric? Take a look at the top 10 examples of customer-centric companies.

In a context where more and more organisations are striving to be customer-centric and where customer expectations are constantly increasing, Customer Data Platform (CDP) has become an essential tool to carry out the transformation process, as well as to meet clients' new needs. 

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.