Nowadays, knowing the customer is one of companies' major concerns. However, many corporations make the mistake of thinking that they need a lot of data to know their customers a lot, which is usually not true.
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Top Marketing Challenges in 2021
According to a new research, measuring and reporting return on investment (ROI) has been the biggest challenge marketers have faced in 2021. Marketing professionals also complain about the lack of insights they have on their clients' customer journey. We review the top marketing challenges in 2021 and how to solve them.
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The Importance of Knowing the Customer: Big Data vs Smart Data
Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits?
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