Kale Blog

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

If you still don't have a defined plan to improve the customer experience offered by your company, you are already late. Nowadays, having a well-defined and actionable strategy to improve the customer experience is essential for any company. Stop waiting! It's time to improve your customer experience. 

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences. 

A few years ago all companies wanted to offer multichannel customer experiences. However, time and the pace of technological and social advances have caused companies to go from multichannel to omnichannel. Discover the differences between a multichannel customer experience and an omnichannel customer experience.

As customer expectations evolve, so do the trends on customer experience and the customer care offered by companies. We explore the 6 most important customer service and customer experience trends of 2022.

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

The development of customer loyalty strategies is one of the most profitable customer-centric techniques in business. However, building customer loyalty is not an easy task, especially in a context of supply growth. We discuss the top 10 best strategies for building customer loyalty.

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

Using a customer experience measurement tool can help us improve the experience we offer our customers, increase our retention rate, attract more customers and, ultimately, increase sales. What should we do after measuring our customer experience?

Customer experience is one of the most important business strategies of our time. In order to offer an optimal customer experience, companies need metrics and tools to help them measure and quantify the customer experience they offer their clients. In this article we explain what the most common CX metrics —NPS, CSAT and CES— are, what they are used for and what are their differences.