Kale Blog

Top 6 Examples of Omnichannel Customer Experiences

Por: Núria Emilio | Sep 29, 2022 10:30:00 AM

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences

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Differences Between Multichannel and Omnichannel Customer Experience

Por: Núria Emilio | Sep 22, 2022 12:29:03 PM

A few years ago all companies wanted to offer multichannel customer experiences. However, time and the pace of technological and social advances have caused companies to go from multichannel to omnichannel. Discover the differences between a multichannel customer experience and an omnichannel customer experience.

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Top 6 Most Important Customer Experience (CX) Trends of 2022

Por: Núria Emilio | Jul 7, 2022 9:13:15 AM

As customer expectations evolve, so do the trends on customer experience and the customer care offered by companies. We explore the 6 most important customer service and customer experience trends of 2022.

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Top 5 Customer-Centric Insights

Por: Núria Emilio | Jun 2, 2022 10:13:26 AM

Is your company customer-centric?Your first impulse will probably be to say yes. Yes, it is. Of course it is. Your company works for the customer. Everything you do is for the customer and, well... without the customer, your company is nothing. But is it really?

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Top 10 Strategies to Build Customer Loyalty

Por: Núria Emilio | Apr 21, 2022 2:56:28 PM

The development of customer loyalty strategies is one of the most profitable customer-centric techniques in business. However, building customer loyalty is not an easy task, especially in a context of supply growth. We discuss the top 10 best strategies for building customer loyalty.

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5 Reasons Why You Should Map the Customer Experience or Customer Journey

Por: Núria Emilio | Apr 7, 2022 9:45:21 AM

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

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5 Steps You Should Follow After Measuring the Customer Experience

Por: Núria Emilio | Mar 24, 2022 11:10:40 AM

Using a customer experience measurement tool can help us improve the experience we offer our customers, increase our retention rate, attract more customers and, ultimately, increase sales. What should we do after measuring our customer experience?

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Differences Between NPS, CSAT and CES for Measuring the Customer Experience

Por: Núria Emilio | Mar 17, 2022 10:45:08 AM

Customer experience is one of the most important business strategies of our time. In order to offer an optimal customer experience, companies need metrics and tools to help them measure and quantify the customer experience they offer their clients. In this article we explain what the most common CX metrics NPS, CSAT and CES are, what they are used for and what are their differences. 

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10 Ways to Improve the Customer Experience With Artificial Intelligence

Por: Núria Emilio | Mar 3, 2022 10:44:10 AM

Artificial intelligence is one of the most widely used technologies to improve business processes. Beyond automation and predictive analytics, more and more organisations are using artificial intelligence to improve the customer experience. Here are 10 ways in which artificial intelligence can be applied to achieve more satisfied customers

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3 Ways to Create a Personalised Customer Experience With a CDP

Por: Núria Emilio | Jan 13, 2022 11:34:37 AM

A Customer Data Platform (CDP) is an essential technology for building personalised and effective customer experiences. We explain how a CDP can help you build more satisfying, relevant and personal customer experiences and show you 3 ways you can personalise the customer experience using a CDP.

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