Kale Blog

    Customer Centricity: What Does Being Customer-Centric Company Mean?

    Por: Núria Emilio | Aug 12, 2021 10:00:00 AM

    More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

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    Customer Intelligence & Analytics: The Foundation of Business Strategies

    Por: Núria Emilio | May 27, 2021 11:28:42 AM

    Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.

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