More and more organisations are moving towards customer-centricity or, in other words, embracing customer-centric business strategies. We explore the customer journey model, one of the most widely used and effective customer strategies.Leer más
In an increasingly competitive and digital market, creating meaningful customer relationships based on loyalty, prioritising the acquisition and retention of new customers and differentiating yourself from the competition through added value has become the key to success. We discuss customer engagement and why it is a fundamental strategy in today's business ecosystem.Leer más
The customer has become the epicentre of business strategies. In addition to offering good products and services, companies are increasingly concerned about offering satisfactory experiences to their customers. Taking care of the customer experience is nowadays one of the key points for any business. In this article, we talk about customer experience and why it is essential!