Kale Blog

What to Expect of the Customer Experience (CX) in 2024?

Por: Núria Emilio | Sep 21, 2023 11:47:39 AM

In 2024, the landscape of customer experience is poised for a transformative journey, as businesses harness cutting-edge technology and a profound understanding of consumer needs to redefine the way we engage, delight, and retain customers.

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Customer Life Cycle: The Right Person at the Right Time

Por: Núria Emilio | Dec 15, 2022 10:35:13 AM

In order to meet our customers' needs, it is essential to develop concrete strategies for each stage of the life cycle. Targeting the customer according to the moment they are at provides better results.

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Improve the Customer Experience Following This 10 Steps

Por: Núria Emilio | Oct 20, 2022 10:30:37 AM

If you still don't have a defined plan to improve the customer experience offered by your company, you are already late. Nowadays, having a well-defined and actionable strategy to improve the customer experience is essential for any company. Stop waiting! It's time to improve your customer experience

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Top 6 Examples of Omnichannel Customer Experiences

Por: Núria Emilio | Sep 29, 2022 10:30:00 AM

How would you define omnichannel? What is it in practice? We explore in depth the basis of an omnichannel customer experience through 6 examples of omnichannel customer experiences

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5 Reasons Why You Should Map the Customer Experience or Customer Journey

Por: Núria Emilio | Apr 7, 2022 9:45:21 AM

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

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5 Essential Customer-Centric Posts of 2021

Por: Núria Emilio | Dec 30, 2021 10:46:03 AM

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

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10 Essential Tools to Build an Effective Customer Journey

Por: Núria Emilio | Dec 2, 2021 10:00:00 AM

Without data about our customers, it is impossible to build a customer journey. To map customers' journey, companies need several specialised tools for data integration and analysis, visualisation, customer experience management, etc. We list the 10 essential tools to build an effective customer journey.

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6 Essential Tools to Better Understand Your Customers

Por: Núria Emilio | Nov 11, 2021 10:15:00 AM

In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better

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Customer Journey: What Is It and How to Build It?

Por: Núria Emilio | Oct 7, 2021 11:23:40 AM

More and more organisations are moving towards customer-centricity or, in other words, embracing customer-centric business strategies. We explore the customer journey model, one of the most widely used and effective customer strategies. 

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The Keys to a Good Customer Engagement Strategy

Por: Núria Emilio | Sep 2, 2021 11:46:12 AM

In an increasingly competitive and digital market, creating meaningful customer relationships based on loyalty, prioritising the acquisition and retention of new customers and differentiating yourself from the competition through added value has become the key to success. We discuss customer engagement and why it is a fundamental strategy in today's business ecosystem. 

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