Kale Blog

5 Reasons Why You Should Map the Customer Experience or Customer Journey

Por: Núria Emilio | Apr 7, 2022 9:45:21 AM

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

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10 Essential Tools to Build an Effective Customer Journey

Por: Núria Emilio | Dec 2, 2021 10:00:00 AM

Without data about our customers, it is impossible to build a customer journey. To map customers' journey, companies need several specialised tools for data integration and analysis, visualisation, customer experience management, etc. We list the 10 essential tools to build an effective customer journey.

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