Kale Blog

What Is Lead Scoring and How Is It Different From Customer Scoring?

Por: Núria Emilio | May 26, 2022 10:17:08 AM

Lead scoring and customer scoring are essential in marketing and sales. Both are key strategies for accelerating the customer journey through the conversion funnel. This article explores what lead scoring is, what it is for, the key concepts and how it differs from customer scoring

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What Is Customer Scoring and How Does It Work?

Por: Núria Emilio | Aug 26, 2021 9:15:00 AM

Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

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