Kale Blog

2020 has been a period of intense transformation in the business world. Covid-19 has accelerated trends that were already emerging, especially regarding the customer experience. We take a look at the 5 most relevant customer experience trends for 2021. 

More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

As companies move towards customer-centric business strategies, knowing the customer becomes one of the top priorities for companies. Customer segmentation is at the heart of the knowledge-gaining process. In this article we explore customer segmentation and explain how to segment customers.

Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data[...]

Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services —as has been done in advertising,[...]