Kale Blog

How to Define Your Customer Segments in Business in 6 Steps?

Por: Núria Emilio | Jan 20, 2022 10:58:57 AM

Customer segmentation has become a fundamental task for businesses. Not only is it crucial for understanding customers in depth, but it is also essential for identifying our market segments, optimising the customer experience and creating personalised content.  However, defining a customer segment can be complex, especially for newer companies or those unfamiliar with working with data. Find out [...]

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