Kale Blog

    Marketing Intelligence: What Is It and How to Apply It?

    Por: Núria Emilio | Oct 14, 2021 9:49:08 AM

    Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

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    Digital Marketing and Data Protection: Where Do They Meet?

    Por: Núria Emilio | Sep 23, 2021 9:58:05 AM

    In the last two years, the tightening of international data protection laws has changed the game for marketers. The GDPR in Europe, the CCPA in the US and Google's decision to end third-party cookies could shatter most existing digital marketing and data-driven marketing strategies.

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    What Is an Insight? Business Insights and Insight Marketing

    Por: Núria Emilio | Jul 22, 2021 10:00:00 AM

    The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

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    Data-Driven Marketing: How to Accelerate Business Through Data?

    Por: Núria Emilio | Jul 16, 2021 9:59:16 AM

    Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.

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    Buyer Persona in the Era of Digital Marketing

    Por: Núria Emilio | May 6, 2021 11:05:00 AM

    Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services as has been done in advertising,[...]

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