Kale Blog

    Customer Journey: What Is It and How to Build It?

    Por: Núria Emilio | Oct 7, 2021 11:23:40 AM

    More and more organisations are moving towards customer-centricity or, in other words, embracing customer-centric business strategies. We explore the customer journey model, one of the most widely used and effective customer strategies. 

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    What Is an Insight? Business Insights and Insight Marketing

    Por: Núria Emilio | Jul 22, 2021 10:00:00 AM

    The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

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