Kale Blog

What Is Lead Scoring and How Is It Different From Customer Scoring?

Por: Núria Emilio | May 26, 2022 10:17:08 AM

Lead scoring and customer scoring are essential in marketing and sales. Both are key strategies for accelerating the customer journey through the conversion funnel. This article explores what lead scoring is, what it is for, the key concepts and how it differs from customer scoring

Leer más