Kale Blog

10 Marketing and Sales KPIs You Need Know and How to Calculate Them

Por: Núria Emilio | Dec 22, 2022 11:15:32 AM

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

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CMO: Learn How to Exploit the Capabilities of Your Martech Tools

Por: Núria Emilio | Oct 6, 2022 10:00:00 AM

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

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The 9 Greatest Digital Marketing Challenges of 2022

Por: Núria Emilio | Sep 15, 2022 11:02:20 AM

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

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Top 10 Essential Martech Technologies for Digital Marketing

Por: Núria Emilio | Aug 11, 2022 10:15:00 AM

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company

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What Is Inbound Marketing? The Keys to Apply Inbound Marketing

Por: Núria Emilio | Jul 28, 2022 10:30:00 AM

Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing

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8 Smart Ways You Can Use Customer Reviews

Por: Núria Emilio | Jun 16, 2022 10:49:12 AM

Customer feedback has taken on a new level of relevance and companies are already exploiting it as part of their brand image. How can we use customer opinions to our advantage? Discover 8 ways you can make use of customer reviews

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What Is Content Marketing and Why Are Companies So Into It?

Por: Núria Emilio | Jun 9, 2022 10:00:00 AM

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

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8 marketing quotes that talk about the new marketing

Por: Núria Emilio | Mar 10, 2022 10:46:34 AM

For some time now experts have been announcing a marketing revolution, especially in digital marketing. But what will this revolution be like? What are the marketing concepts of the future? We explore the principles of the new digital marketing through 8 quotes from experts.

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Top Marketing Challenges in 2021

Por: Núria Emilio | Feb 24, 2022 10:55:01 AM

According to a new research, measuring and reporting return on investment (ROI) has been the biggest challenge marketers have faced in 2021. Marketing professionals also complain about the lack of insights they have on their clients' customer journey. We review the top marketing challenges in 2021 and how to solve them.

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5 Ways Technology Will Revolutionise Marketing in the Future

Por: Núria Emilio | Feb 10, 2022 10:20:26 AM

The world of marketing is going through a stage of structural transformation driven by technological advances that promise to change the way marketers work in the upcoming years. We review the top 5 tecnologies that will revolutionise marketing in the future.

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