Kale Blog

    Marketing Intelligence: What Is It and How to Apply It?

    Por: Núria Emilio | Oct 14, 2021 9:49:08 AM

    Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

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    What Is Customer Scoring and How Does It Work?

    Por: Núria Emilio | Aug 26, 2021 9:15:00 AM

    Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

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    Marketing for Millennials: How to Satisfy the Customer of the Future?

    Por: Núria Emilio | Aug 5, 2021 10:00:00 AM

    The generation born between the 80s and 90s already significantly influences companies' business decisions and their impact will only increase in the near future. Businesses must adjust to the values and consumption habits of this new public, whose priorities differ from those of previous generations. 

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    What Is an Insight? Business Insights and Insight Marketing

    Por: Núria Emilio | Jul 22, 2021 10:00:00 AM

    The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

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    Data-Driven Marketing: How to Accelerate Business Through Data?

    Por: Núria Emilio | Jul 16, 2021 9:59:16 AM

    Marketing is rapidly moving towards digitalisation and the exploitation of technology. Data-driven marketing is now much more than just a marketing discipline and practically all marketing strategies are already data-driven.

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