Kale Blog

    Marketing Intelligence: What Is It and How to Apply It?

    Por: Núria Emilio | Oct 14, 2021 9:49:08 AM

    Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

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    What Is an Insight? Business Insights and Insight Marketing

    Por: Núria Emilio | Jul 22, 2021 10:00:00 AM

    The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

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    ¿Hablamos?