Kale Blog

    What Is Customer Scoring and How Does It Work?

    Por: Núria Emilio | Aug 26, 2021 9:15:00 AM

    Customer scoring emerged as a technique in the banking sector used to establish which customers should be granted a loan. However, in recent years its application in marketing has proliferated, turning into the preferred form of customer segmentation to increase customers' economic value.

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    Customer Strategy & Business Activation: A Priority for Companies

    Por: Núria Emilio | Jun 10, 2021 10:15:00 AM

    Customer strategy is already one of the cornerstones of today's business strategies. The business sector is going through the era of customer-centricity and, in this context, having a well-defined and well-focused customer strategy is a must. 

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