Kale Blog

    Digital Marketing and Data Protection: Where Do They Meet?

    Por: Núria Emilio | Sep 23, 2021 9:58:05 AM

    In the last two years, the tightening of international data protection laws has changed the game for marketers. The GDPR in Europe, the CCPA in the US and Google's decision to end third-party cookies could shatter most existing digital marketing and data-driven marketing strategies.

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    What Can a Single Customer View Do for E-Commerce Companies?

    Por: Núria Emilio | May 20, 2021 10:30:00 AM

    Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data[...]

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